Cookie Policy
Last Updated: March 12, 2026
This Cookie Policy explains how ErinWave Aviation Learning Ltd (“ErinWave Aviation”, “we”, “us”, or “our”) uses cookies and similar technologies on ErinWave.cyou (the “Website”). This Cookie Policy supplements our Privacy Policy, which describes how we handle personal data more broadly.
We use cookies for three purposes: (1) to make the Website function reliably, (2) to understand how visitors use our educational content so we can improve it, and (3) to measure advertising performance when you choose to allow marketing cookies. Where required by law, analytics and marketing cookies are set only after you provide consent through our cookie banner or cookie preferences panel.
What are cookies?
Cookies are small text files stored on your device by your browser when you visit a website. Cookies can be “session” cookies (deleted when you close your browser) or “persistent” cookies (kept until they expire or you delete them). Cookies may be first-party (set by ErinWave.cyou) or third-party (set by other companies whose services are used on the Website).
In addition to cookies, websites may use similar technologies such as pixel tags (small snippets that report a page view or conversion event), local storage, and server-side event logs. For simplicity, we refer to these collectively as “cookies and tracking technologies” in this policy.
Cookie categories we use
We group cookies into the categories below. These categories match the options presented in our cookie banner and cookie preferences modal.
1) Essential cookies (always on)
Essential cookies are required for the Website to function. They support core features like basic session continuity and remembering your cookie consent choice. These cookies do not require consent because they are necessary to provide the service you requested (the Website itself).
2) Analytics cookies (consent required)
Analytics cookies help us understand how visitors interact with the Website—such as which guides are read most often, which pages are difficult to find, and how long it takes to reach a topic. We use these signals to improve information architecture and content clarity. Where analytics is enabled, we may use Google Analytics 4 (GA4) with IP anonymization. Our standard analytics data retention setting is 14 months.
3) Marketing cookies (consent required)
Marketing cookies help measure the performance of advertising and show relevant messages to people who have previously visited the Website. Where marketing is enabled, we may use tools such as Google Ads and the Meta Pixel. These tools can create audience segments (for example, “visited the Beginner’s Guide”) and support conversion attribution (for example, when someone submits the contact form after coming from an ad).
ErinWave Aviation does not use marketing cookies to make sensitive inferences about individuals. The Website is focused on aviation education and enthusiast culture, and we do not aim to collect sensitive personal information through cookie-based advertising tools.
Cookie table
The table below lists cookies that may be used on the Website. Some third-party cookies may only appear after you consent and after the relevant vendor scripts are enabled.
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10-char GA4 ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier | Marketing | Third-party | 90 days |
Third-party providers
Depending on your consent settings, the Website may use services provided by:
- Google LLC (Google Analytics 4, Google Ads, and related measurement tools).
- Meta Platforms, Inc. (Meta Pixel and related advertising measurement tools).
- Cloudflare (content delivery and basic security features, which may process IP-related data for network protection).
We do not permit these providers to use site data for their own independent commercial purposes. When these providers act on our behalf, they do so under contractual terms intended to protect personal data.
How to manage cookies
You can manage your preferences at any time:
- Use the “Manage cookie preferences” link in the Website footer to reopen the consent interface.
- Adjust your browser settings to block or delete cookies. Note that blocking essential cookies may affect site functionality.
- Use vendor controls where available, such as:
Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or how the Website operates. When changes are material, we will post an updated version on this page with a new “Last Updated” date.
Contact
If you have questions about this Cookie Policy or how we use cookies, contact:
- Legal entity: ErinWave Aviation Learning Ltd
- Email: [email protected]
- Address: 2 Dublin Landings, North Wall Quay, North Wall, Dublin 1, D01 V4A3, Ireland
Cookie question or request
If you want help understanding cookie categories, or you wish to ask a privacy-related question about site measurement, send a message here. We use your details only to respond, and we do not sell personal data.